Seems that that widely publicized Republican "reinvention" is a big, fat, epic fail. At least it is to young voters, who have been, and will be, a major factor in elections.
To young voters, the Republican Party can appear “closed-minded, racist, rigid, and old-fashioned,” according to a newly-released post-election report probing the party’s failures to capture more of the young electorate in last year’s presidential election.
The 95-page report from the College Republican National Committee, the latest post-mortem from party leadership, paints a grim picture of the GOP’s image with voters under 29, citing a series of surveys and focus groups conducted before and after the 2012 presidential election. The report found that younger voters – even those considered “winnable” for Republicans-- tended to associate the party with words like “rich” and “religious” while stating that adjectives like “open-minded,” “caring,” and “co-operative” were traits that least describe the GOP.
The "big tent" party also didn't fare too well when it came to marriage equality and Latinos, and were none too happy with "outrageous statements made by errant Republican voices."
Apparently, they need a redo of their redo. Time to reinvent that outreachy, rebrandy makeover.