Photo by: Heidi Gutman/MSNBC

HufPo is reporting that MSNBC will call its new daytime show “The Cycle” because of the way it uses all four of its contributors each hour: Touré, Krystal Ball, Salon’s Steve Kornacki, and– wait for it– conservative columnist S.E. Cupp.

It will air at 3 p.m. ET and replaces The Dylan Ratigan Show starting Monday June 25th:

“The Cycle” will be an ensemble show; all four hosts will appear every day, with each one taking turns facilitating the discussion. [...]

The hosts likened the show to a dinner party, with relatively freewheeling conversations about the news. All said they were eager to move past the kind of partisan brawling common in cable news, and to veer away from what Ball called “gaffe-fest” coverage of politics.

Executive producer Steve Friedman said that, rather than breaking news, MSNBC is more into political chat:

“Cable television is programs about the news,” he said. “it’s no longer the news. Nobody turns on to find out what happens, because they already know from you guys. What people are interested in is listening and watching people give their take.”

News schmews.