Yes, I admit it, I watch Big Brother and have since Season One. Sue me. Mr. Laffy and I have no idea why we started, considering we're not fans of reality [sic] shows... which is ironic, because Mr. Laffy writes/produces reality shows. (Before you ask how one writes an unscripted show: He writes host dialog and figures out how to whittle down over 300 hours of footage to create a storyline for a 41-minute show.) So anyway.
Last year Big Brother had, erm, issues. Racist issues. Nasty ones. Ugly ones. Involving two blonde women targeting their fellow African American, Asian, and gay house guests. It was not easy to watch, the viewer backlash was loud and clear, and they both got fired from their jobs. But one of them came in second and was rewarded for her on-air behavior with thousands of dollars, despite her vile conduct.
Clearly, CBS, squirming amid the uncomfortable howls of protest, has learned a thing or two and is making every attempt to improve the screening process of this season's contestants.
The Los Angeles Times:
Absent in the promotion of the new season however has been any mention of the elephant in the "Big Brother" living room — the racist and homophobic comments that clouded last season, but did bolster ratings.
Key words: Bolster ratings.
In TV land, ratings are everything. Without ratings, shows go to TV Heaven (or Hell, depending on the show), with some exceptions of course. But CBS knows better than to repeat this particular mistake, especially one that was so egregiously offensive. Right?
But already a similar controversy is heating up. Fan websites discovered this week homophobic and racially inflammatory comments on social media from new cast member Caleb Reynolds, an "adventure hunting guide" who lives in Hopkinsville, Ky. In commentary on his Instagram account, Reynolds referred to President Obama as a "Muslim monkey" and used an anti-gay slur.
CBS's response? No comment. No comment about whether Racist Caleb will be a house guest. No comment about whether they knew about his disgusting racist, bigoted "commentary." Only silence, per the L.A. Times.
I guess they're weighing whether boosting the number of more rubbernecking viewers and spiking media coverage trump prejudice and hatred. That should be an easy choice. If CBS has to mull this one, then Big Brother will be evicted from my house.