The media is feeding feelings of growing panic among Democrats about losing the Senate in November, to which Dems are finally responding with one word: Turnout. This is a good thing. This is a very good and healthy thing, not just this November, but for every election ever. Without a huge voter turnout, Democrats lose, but when turnout efforts are successful, we generally win.
Here at TPC and on Twitter, I've been on a mini-campaign on this very thing. As Harry Reid so wisely framed it recently, Ridiculously Big Huge Enormous Gigantic Money (read: the Koch brothers) is a major obstacle that we must overcome. And that point underscores all kinds of issues that Democrats are passionate about, such as income inequality, the wealth gap, increasing the minimum wage, equal pay for women, and more. Targeting the Kochs gives voters something on which to laser focus and channel those passions.
And when voters are passionate, they make beelines (and long lines, and slow lines, thanks to GOP voter suppression laws) to the polls, and at this point, that is our best remedy. The Kochs may have tons of money, but we have tons of people. They have monetary power, we have people power... as long as we show up.
Faced with a strong prospect of losing control of the Senate in November, Democrats have begun a high-stakes effort to try to overcome one of their party's big weaknesses: voters who don't show up for midterm elections.
The party's Senate campaign committee plans to spend $60 million to boost turnout. That's nine times what it spent in the last midterm election, in 2010. [...]
"Disgruntled voters turn out at a somewhat higher rate than what I like to call the gruntled voters," said Alan Abramowitz, an Emory University political scientist.
However, there are a couple of catches:
But Democrats disagree on how populist an image to present. Some advocate a turn toward the left that they say will spur younger and minority voters to take interest in the election. Others argue for a more centrist tack, which might attract more moderate voters.
Mitch Stewart, who was the battleground-states director for Obama's 2012 campaign, said, "The conventional wisdom is that you don't start contacting voters until after Labor Day, [but that's] an outdated model." He couldn't be more correct about that. The time is now to knock on doors, make calls, email, you name it, in order to educate and inspire voters.
Why now? Because "motivating core parts of the Democratic voter base, particularly younger and less educated voters, is not easy." I can vouch for that. Trying to get young voters to pay attention to politics, especially during midterm elections, is, well, challenging. I've tried, and while their first impulse is to respond enthusiastically, they often lapse into:
Terry McAuliffe, like him or not, had the right idea when he won the Virginia gubernatorial race. He emphasized issues that Dems cared about, like Medicaid, marriage equality, and women's reproductive rights. He also targeted those who only voted occasionally.
But of course, that costs money, which brings us full circle to the Kochtopus. Again, though, they may have the money, but we have the numbers.
We can do this, but we must, MUST, register to vote, do everything we can to help others register and then get to the ballot box, and never, ever acquiesce to Big Corporate Money or the Corporate Media, both of which thrive on manipulating the message and pushing meaningless speculation.
Below are four words that are both meaningful and our most urgent message: