Taegan found this quote at Politico from RNC chair Reince Priebus:

“It’s not the platform of the party that’s the issue. In many cases, it’s how we communicate about it.”

No, it’s both, Reince. Good communication techniques are helpful, but first you need a message or twelve that, you know, resonate, or down you go again.

Priebus is now channeling Karl Rove, who said to the GOP: Just don’t *sound* intolerant.

Mitt Romney famously said, “It would be helpful to be Latino.” So he, too, was hoping to appear to be someone voters could relate to, but had no intention of changing his message. Not really. Whatever that message was at the moment.

And Bobby Jindal said, “If we want people to like us, we have to like them first.”

Again, it’s one thing to be introspective and see the error of your ways. It’s quite another to do an abrupt 180 and pretend you care, hoping nobody will notice that you’re pandering your ass off.

Here’s what I wrote back in November, responding to Rove’s inanity:

So as long as you don’t sound intolerant (or racist, or bigoted), as long as you can pretend you’re one thing while believing another, as long as you put on a good show, you’ll dupe Americans into voting for you. Never mind genuine outreach, just say the right words, sell the right product, be extra careful to couch your disdain in prettier language and voila!

Superficial fixes will pave the way to big election wins if they’re wrapped up real purty with a big bow. Those ignorami will never catch on…

Yet Reince Priebus still believes if his party members use appealing wording and the right catch phrases, yet adhere to the same anti-women, anti-LGBT, anti-voter, anti-civil rights, anti-economic growth, anti-Medicare/Medicaid/Social Security, anti-postal service, anti-union, anti-middle class policies, America will magically fall in love with them and reward them at the ballot box.

The GOP has learned nothing.

They still have no foresight or grasp of the health of our planet and want to do away with the Environmental Protection Agency.

They still want to do away with unions.

They still want to do away with the middle class.

They still want to do away with the Democratic party.

They still want to do away with free speech and expression.

They still want to do away with human dignity.

They still want to do away with civility toward anyone who is not like them, meaning white and/or Christian.

They still want to do away with health care for anyone but the wealthiest Americans… Especially women’s health care.

They still want to do away with allowing two people who love each other to marry each other.

They still want to do away with privacy and freedom of choice.

They still want to do away with taxes for the very wealthy, not to mention productive spending and job growth at the expense of the health and welfare of this country.

No rewording can do away with all that.