Americans for Responsible Solutions, the grassroots movement led by Gabby Giffords and her husband Mark Kelly, has launched an “accountability campaign” that focuses on Senator McConnell of Kentucky and Senator Ayotte of New Hampshire:

ARS, founded by Gabby Giffords and Mark Kelly, will begin airing radio ads today in Kentucky and New Hampshire, highlighting Senator Mitch McConnell and Senator Kelly Ayotte’s vote against this sensible solution to keeping our families safe from gun violence.

The ads highlight McConnell and Ayotte’s putting loyalty to the special interest gun lobby in Washington instead of supporting wildly popular sensible policies that would keep their communities safer. In Kentucky, 82 percent of people support background checks; in New Hampshire, 89 percent of residents support them.

Transcripts:

“Ignored – Ayotte”

Woman 1: Remember that ad Kelly Ayotte ran saying she’s one of us.

Woman 2: Oh, where she’s out for a run?

Woman 1: (SFX: Newspaper rustling) Yeah. Well, it sure didn’t take long for her to “go Washington.” Says here Ayotte voted against improving background checks to keep guns out of the hands of criminals.

Woman 2: Are you serious? 89 percent of the people in New Hampshire support universal background checks. She just ignored us?

Woman 1: Sure did. This was common sense legislation written by a Republican and a Democrat. Supported by law enforcement. And it protected Second Amendment rights. But Ayotte voted against it anyway.

Woman 2: And ignored the will of the people.

Woman 1: Well, I’m calling Senator Ayotte and telling her to listen to the people for a change. You should too. The number is202-224-3324.

Woman 2: Paid for by Americans for Responsible Solutions.

*********

“LISTEN”

(Montage of News clips from Newtown of the shooting).

Announcer: We watched. We listened. We felt it. Newtown.

But Senator McConnell won’t listen to us.

Eighty-two percent of Kentuckians support universal background checks.

But Senator McConnell voted against them.

McConnell opposed common sense checks to keep guns out of the hands of criminals.

Written by a Republican and a Democrat. Supported by law enforcement officers. It was a common sense plan that protected Second Amendment Rights.

But Senator McConnell ignored the will of the people. Making our children and our families less save…. And putting the Washington special interests ahead of Kentucky… AGAIN.

Call Senator McConnell at 202-224-2541. And tell him to start listening to us, for a change.

Paid for by Americans for Responsible Solutions.

And HuffPo is reporting that Ayotte’s approval ratings have dropped sharply since her no vote on background checks. The gun safety issue is not going away, despite misinformation to the contrary being spread by those on the right:

A new poll has New Hampshire Sen. Kelly Ayotte (R) down a total of 15 points from her previous approval rating in a survey that followed her vote against requiring background checks for firearms purchases.

Ayotte’s plunge underscores the changing politics around gun control and gun safety. In years past, lawmakers worried that a vote for gun control would bring the anger of the National Rifle Association. In the new reality, votes against gun control also carry a political risk, as the Ayotte poll indicates.