Video via Bloomberg.
Apparently there is such a thing as a parody coffee shop, and they're serving up plenty of snark about-- who else?-- Starbucks, right here in the Los Angeles area. The enterprise looks like a Starbucks, has a similar name (Dumb Starbucks), acts like a Starbucks, serves coffee like a Starbucks, but with a twist or two. One of the twists: check out the prices. Keep reading.
There's no affiliation with the original, by the way. This is an independent cup o' jo(k)e. (Bygones.)
Nobody exactly knows who's behind the mockitude, but it's getting a lot of attention. But some of that attention is negative. It took the real Starbucks a little while, but now they're staking a claim on their name and don't want Dumb Starbucks to use it any more, even in fun. Yes, there's trouble brewing (bygones). In fact, real Starbucks is starting to foam (bygones) at the mouth a little.
Spoil sports. Now Dumb Starbucks will have a latte more on their plate (bygones).
A list of frequently asked questions pegs the legality of the mock store to "parody art" — an art gallery where the coffee is considered the art.
The store looks nearly identical to a typical Starbucks location -- though it lacks the free Wi-Fi -- with tumblers and CDs, including "Dumb Jazz Standards," on display.
Drinks are served in cups that mock the company's logo, while pastries are pulled from display cases straight from their Vons packaging. The menu features such offerings as Dumb Iced Coffee, Dumb Frappuccinos and Wuppy Duppy Latte.
Part of the twist is, they're not charging for the lattes and iced coffees they serve. Yes, you heard that right:
What better way to poke fun at the most prolific and pricey coffee sellers ever than to hand out free products?
Customers are trying to figure out if this is a spoof by a comedian, a performance artist, a Banksy prank, or a marketing gimmick by some unknown entrepreneur. Whatever it is, it's entertaining, attention-getting, and getting under the legal skin of corporate Starbucks in Seattle while mystifying everyone else trying to figure out who's behind it.
Figuring that out may be a tall order (bygones).