Target is on the right side of this one. Kare11 is reporting that the anti-gay organization Minnesota for Marriage is coming down hard on the chain for next month’s “Wear it with Pride” tee shirt promotion. The proceeds from sales of the tees will be donated to groups that are against a constitutional amendment that would ban same-sex marriage.

There are now a bevy of shirts with pro-gay themes on Target’s website (and yes, I just wanted to say “bevy”). I wonder if they come with guarantees that the people who wear them won’t magically turn gay or cause divorces among straight couples. Probably not.

The Deputy Campaign Manager for Minnesota for Marriage is accusing Target of now “trying to make nice” with supporters of marriage equality to compensate for their donations of a couple of years ago to a not-at-all-gay-friendly gubernatorial candidate (see video). Target got a whole lot of flak for that; and by flak I mean boycott efforts galore, among other things.

Target responded to Minnesota for Bigotry Marriage in a statement in which they referenced their ” inclusivity and diversity” and their “long history of supporting the LGBT community.”

Well, except for that whole contributing to the bigoted candidate thing.

H/t: My pal Jeff Wilfahrt, who you can read about here.