There are some very well-meaning celebrities who are taking the ALS Ice Bucket Challenge. And then there are those who appear to be indulging themselves in a Self-Serving Moment of Promo.
Take Les Moonves, for example. He's the president and CEO of CBS. His video happened to appear on his CBS show "Big Brother," which, not so coincidentally, his wife Julie Chen hosts. And where his wife also took the challenge after airing her husband's video. Her douser, by the way, was Will Arnett... of CBS's "The Millers":
What's that saying again? Oh yeah, "It's all in the family." I truly hope their efforts help, but, IMHO, they are also exploiting a good cause.
And something has been puzzling me about the ALS challenge's very premise. Wiki:
A common stipulation is that nominated people have 24 hours to comply or forfeit by way of a charitable financial donation.
So those who comply aren't donating? Why are the drenched participants proud of that? Isn't the whole point to not only bring attention to ALS, but also to help fund raise? Color me confused. But I digress...
Allow me to introduce my buddy "Special K" to you. She and I both live in sunny California where a major drought is underway. Conservation is a huge issue here, which inspired Special K to come up with this:
She's already gotten negative feedback on Facebook (quel surprise) for injecting some humor into something that comedians and others have already playfully skewered. Lighten up, people. Nobody's anti-good cause here. When you think about it, provoking laughter is already incorporated into the very act of dumping ice water all over the heads of participants, so why not increase awareness with a little more (benign) humor?
Perhaps her critics should have taken a moment to read this at the ALS Association site:
Please be thoughtful about water usage! If you’re in an area of the country or world affected by drought, repurpose the water for later use or help spread ALS awareness by becoming an ALS advocate, joining the Walk to Defeat ALS® in your community, getting involved in our fundraisers, or sharing information about this disease via social media. Or you can make a donation instead at www.alsa.org/donate.
Say it with me now: GottaLaff or you cry.