Expert on cultural production of ignorance "watches Fox News all the time"


ignorance via Armando Lioss smallerPhoto via Armando Lioss

One of my favorite columnists, Michael Hiltzik (scroll), along with most sane people (read: not right wing extremists), does not think ignorance is bliss. In fact, he points out how the commercialization of ignorance has not only dumbed down America, it has endangered it. Hiltzik describes how industries thrive on disseminating public misinformation while they profit off of selling harmful concepts and products, exploit a willing media, all at the expense of increasingly oblivious consumers.

He cites the work of Robert Proctor, a professor of the history of science at Stanford and "one of the world's leading experts in agnotology, a neologism signifying the study of the cultural production of ignorance."

Hiltzik's piece in the Los Angeles Times is one that should be read in its entirety, but the highlights alone will make your hair stand on end. Alcoholic beverages and/or sedatives strongly recommended prior to reading:

Robert Proctor doesn't think ignorance is bliss. He thinks that what you don't know can hurt you. And that there's more ignorance around than there used to be, and that its purveyors have gotten much better at filling our heads with nonsense. [...]

The tobacco industry was a pioneer at this. Its goal was to erode public acceptance of the scientifically proven links between smoking and disease: In the words of an internal 1969 memo legal opponents extracted from Brown & Williamson's files, "Doubt is our product." Big Tobacco's method should not be to debunk the evidence, the memo's author wrote, but to establish a "controversy."

Yes, infuriatingly, they peddle doubt and go out of their way to create controversy in order to implant big question marks in the minds of an unsuspecting, undereducated public. By inducing the media to "present both sides" when, in fact, there may not be two legitimate sides (science, anyone?), they divert focus and evade facts. For example, we've seen how they "sow doubts about the safety of childhood immunizations" (coughBachmann!cough) and deny climate change. And don't get me started on the lies about the Affordable Care Act:

When this sort of manipulation of information is done for profit, or to confound the development of beneficial public policy, it becomes a threat to health and to democratic society. [...]

And all those fabricated Obamacare horror stories wholesaled by Republican and conservative opponents of the Affordable Care Act and their aiders and abetters in the right-wing press? Their purpose is to sow doubt about the entire project of healthcare reform; if the aim were to identify specific shortcomings of the act, they'd have to accompany every story with a proposal about how to fix it.

My head couldn't stop nodding in agreement when I caught this part:

"Nonsense is nonsense, but the history of nonsense is scholarship." As part of his scholarship, Proctor says he "watches Fox News all the time."... Citing the results of a 2012 Gallup poll, Proctor asks, "If half the country thinks the Earth is 6,000 years old, how can you really develop an effective environmental policy? This sort of traditional or inertial ignorance bars us from being able to act responsibly on large social issues."

He goes on to explain how Big Tobacco exploited the tea party's obsession with what they love to call "freedom" and "choice," which of course plays into their anti-government meme, a position that consequently benefits the cigarette industry. Hiltzik emphasizes the importance of educating Americans in order to renew their trust in science. Competent journalism wouldn't hurt in that regard, now would it? He ends with this quote:

The effort needs to begin at a young age, [Proctor] says. "You really need to be teaching third-, fourth-, fifth-, sixth-graders that some people lie. And why do they lie? Because some people are greedy."

in greed we trust

  • Cat

    Several years ago I wrote to CNN about this "both sides of the story" policy. I essentially said what this author has said, "It makes no sense to present both sides of a story when one of the sides is untrue and ridiculous."

  • Nicko Thime

    Stupid folks like being stupid.

    This would be fine if

    A. They didn't push stupid on everyone else as if it were desirable to be stupid. Stupidity appears to have a high contagion and evangelical level and so must be vigilantly guarded against. Many allegedly smart people have succumbed. ( see reaganomics)

    B. It was reparable through presentation of facts. Ron White's assessment of this is correct.
    Stupidity, largely being a self-inflicted absence of critical thinking through pure intellectual laziness, is impervious to facts, choosing instead of grasp stupidity even more tightly when confronted with such. (see climate change deniers and creationists)
    It simply refuses to be repaired.

  • joe ebbitt

    George W. kinda leaps off the page here. I remember when he would go "on tour" repeating the same failed talking point of "its your money ,we want you to have it" . This obfuscation of truth was an attempt for the Plutocracy to eliminate the "New Deal". But its cloaked in "Freedumb" and other intangibles never realized by the working poor or middle class anymore.
    Imagine ,these guys develop the Oligarchy and there is no more Medicare or Social Security? Thanks, for the freedom to die at work or homeless

  • sharonsj

    As long as the mainstream media just repeats whatever politicians or corporate shills say, without doing any investigative research, then America will continue to be known as "Planet Stupid."


    All corporate media, not only FOX, has a vested interest in spinning these false "controversies". And flat-earthers on school boards, especially in the South and Midwest, still oppose keeping evolution in science classes and restricting creationism to religion and cultural studies classes, where creationism belongs. As for the accelerating Catastrophic Climate Emergency, the fact that 97% of climate scientists know that human-caused climate change imperils our planet's future is still "controversial" to corporate media, and not likely to be settled as long as corporate media can milk this "controversy" for all it is worth. As long as profits trump truth in media, we will be misled and ignorant.