I admit it. I watch a good amount of TV at the end of the day. I catch my favorites on my DVR, even if I'm around to catch them when they air. Why? So I don't have to watch the commercials. My wife and I have become so adverse to them that we'll actually wait to see a show that we are dying to watch, until after it's over. This way we can speed through those annoying ads.
Now as a TV writer and producer, that must sound like blasphemy. I'm biting the hand that feeds me and my family. But I can only take so much.
When it comes to products I use, no commercial is going to change the brand I already use. And if the product is one I'm not going to use, why do I have to sit through :15, :30, or longer ads. I'm still not buying a sit-down lawn mower or car insurance because a green lizard tells me in his Australian accent that Geico's gonna save me money.
How about all those medication commercials. More than half are dedicated to disclaimer about the harm they can and have caused others. Two things to consider there -- I'm not a doctor so I can't prescribe or buy that product. And if any of the warning side effects, including death are what you can expect from taking these meds, I want a professional to tell me I have the illness before I take the cure.
And have you noticed how stereotyped the casts have become. Men are all worried making solid choices or erectile dysfunction. Women are looking to squeeze more time into their day or concerned about waxy buildup on their counter tops. Sorry. That's just not life for real -- at least as my wife and I see it.
Isn't it about time the Mad Men on Madison Avenue start presenting life as it really is? Can't we get to be targeted in a mature, responsible way?
While I'm on this rant, I think commercials should be less sexist and pandering. Chances are a man with ED has more on his mind than a pair of matching bathtubs sitting without plumbing in his backyard. And a woman has more to think about when she's got menstrual cramps than an afternoon at a yoga class.
Fortunately, through the courtesy of the folks at Sketchy, they've put their advertising front foot forward and showed those chauvinists on Mad Ave how to handle more than a Hungry Man.