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@gottalaff I snapped the pictures. Seldom read print newspaper. This was first thing I saw. It’s an insert in all the holiday ads.

— janice e w (@Janice490) December 20, 2012

Cabelas, “the world’s foremost oufitter, is “causing anguish” in Connecticut as is obvious by the above tweets and these ad inserts:

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It’s only been a few days since the Newtown, Connecticut massacre, but apparently the priority is getting guns into the hands of more customers and making a profit, all while wishing everyone a happy holiday! Those pesky family values keep popping up at the most inopportune time, don’t they?

If the inclusion of such insensitive ads was unavoidable, then how about another insert explaining that? It wouldn’t eliminate the problem, but it would go a long way to soothe feelings and show a little empathy.

Have yourselves a merry little Christmas, Cabelas.