Karl Rove’s advice to his fellow Republicans was just don’t *sound* intolerant. It’s the language, see, not the policies. Sounding judgmental will lose you votes.
How will Republicans get out of this pickle? They have no use for anyone who isn’t male and white, they lost badly in the November elections because of their small minds, and now all they can do is tell each other that the Big Solution is to fake it.
So along comes a strategy memo released by GOP pollster Whit Ayres and the Hispanic Leadership Network’s Jennifer Korn. Strange as it seems, the GOP is — wait for it — running out of white voters. It looks like they’ll have to do a whole lot more than just pretend:
Republicans have run out of persuadable white voters. For the fifth time in the past six presidential elections, Republicans lost the popular vote. Trying to win a national election by gaining a larger and larger share of a smaller and smaller portion of the electorate is a losing political proposition. [...]
Republicans face some major challenges among Hispanic Americans, problems that will not be resolved just by passing immigration reform legislation. Years of harsh rhetoric and punitive policies will not be undone overnight. Fixing a broken immigration system is necessary but not sufficient to make Republicans competitive in the Hispanic community.
But resolving those problems is imperative if Republicans hope to remain a competitive force in national politics. Numbers do not lie, and growing Hispanic influence in American life will only continue to grow.