Billionaire GOP donor Sheldon Adelson's motto: If at first you don't succeed, buy, buy again.


Sheldon Adelson, whose donations to help Newt Gingrich win the GOP primary went toward the 28-minute documentary film, “King of Bain: When Mitt Romney Came to Town,” also did a 180 and spent a whopping $150 million to help Willard M. Romney defeat President Obama. How astute.

That all worked out well for him, didn't it? At least America can be proud that money didn't buy the presidential election... this time.

So what's a loser to do? Well, according to this Wall Street Journal report, spend even more the next time around. If at first you don't succeed, buy, buy again:

"I happen to be in a unique business where winning and losing is the basis of the entire business," said Mr. Adelson, who directly backed one winning and eight losing candidates in the November election, including Mitt Romney. "So I don't cry when I lose. There's always a new hand coming up." [...]

Mr. Adelson's 2012 donations were double what he spent in 2008, and looking ahead, he said, he was ready to again "double" his donations.

"I'll spend that much and more," he said in his first extensive postelection interview. "Let's cut any ambiguity."

Forbes magazine estimates Mr. Adelson's net worth at $21.5 billion.

Citizens United, how can Sheldon ever thank you?