Video for those of us who have no clue what a Honey Boo Boo is. Yikes, the RNC really must have been awful.
Here Comes Honey Boo Boo, TLC's controversial reality show about a self-proclaimed "redneck" family and their Toddlers and Tiaras daughter, hit another ratings high Wednesday night.
The fourth episode of Honey Boo Boo pulled in just shy of 3 million viewers at 10 p.m., according to Nielsen overnight ratings, growing 30 percent from last week's 2.3 million haul.
In the demo, Honey Boo Boo did even better. The half-hour series' showing among adults 18-49 bested all other cable outings for the night -- including coverage of the Republican National Convention -- to pull a 1.3 rating.
Fox News gave the show its closest competition with a 1.2 adults rating in the same time period. On the broadcast networks, Honey Boo Boo bested ABC and CBS' demo showing for the RNC combined and topped NBC by two-tenths of a point. Aggregate coverage of the RNC across networks obviously eclipsed Honey Boo Boo considerably.