“I don’t think Mitt Romney understands what he’s done to people’s lives by closing the plant.”

“When Mitt Romney and Bain closed the plant, I lost my healthcare, and my family lost their healthcare. And a short time after that my wife became ill. And she passed away in 22 days.”

“I do not think Mitt Romney realizes what he’s done to anyone, and furthermore I do not think Mitt Romney is concerned.”

Brutal indeed.

prioritiesUSAaction: 

If Mitt Romney wins, the middle class loses.

Via Mediaite, whose politics we don’t always agree with, but they give good video.

From a strategic standpoint, this ad is risky, but clever. Priorities’ biggest handicap is that they’re being badly outraised by Republican SuperPACs, but a controversial ad like this will surely get tons of free airtime on cable news programs, and drive discussions about political ads, but also about Romney’s record at Bain.

… [N]o matter who is responsible for this guy losing his health insurance, only one of these candidates has a health care plan that would have helped.

The downside, of course, is that this provides the Romney campaign with an opportunity to distract the media from the ad’s message with debates about whether it crossed the line. That’s a narrative that the media loves, because it’s easier than figuring out whether or not it’s true.

Bingo.