Since Wall St. Journal is subscription only and inaccessible, we rely on Taegan for the latest NBC/WSJ poll numbers:

“Among the voters in our poll living in Colorado, Florida, Iowa, Michigan, Nevada, New Hampshire, New Mexico, North Carolina, Ohio, Pennsylvania, Virginia and Wisconsin, Obama’s lead over Romney increases to 50%-42%. Also in these swing states, Romney’s favorability numbers have dropped: … But in this latest survey, his national fav/unfav score is 33%-39% (that 39% unfav is tied with his all-time high) and 30%-41% in the swing states.”

“What’s more, the poll shows that attitudes about Romney’s business background also are more unfavorable in these battlegrounds. Among swing-state respondents, 18% say what they’ve seen and heard about Romney’s business record gives them a more POSITIVE opinion about the Republican candidate, versus 33% who say it’s more NEGATIVE. … The obvious conclusion here is that the negative TV ads pummeling Romney in the battleground states… are having an impact.”

No need to worry, Willard. Your billionaire sugar daddies will buy you enough ads to pummel back.