Exactly how commercialized is the Susan G. Komen Foundation?
“Raising money has become the priority…”
“If people actually knew what was happening, they’d be really pissed off.”
“It’s almost like our disease is being used to for people to profit, and that’s not okay.”
“We’re human beings, we’re not just little pink ribbons.”
And the breast cancer awareness backlash continues, with film festival darling Pink Ribbons, Inc. making its stateside debut June 1. The Canadian documentary shows how the movement has become the poster child of corporate cause-related marketing campaigns, and frankly, the trailer alone is enough to change the way you think about the Susan G. Komen foundation: “If people actually knew what was happening, they would be really pissed off.” [Via]
Proving the point, Paddy found this at the Lowes website: