This is a fantastic sign!! Current must be doing well with it's evening shows to even consider expanding like this. Nothing to link to yet, but Mediaite has the press release that announces-
New York, NY – March 5, 2012 – Current TV today announced the launch of a new morning news block featuring live simulcasts of the radio programs “The Bill Press Show” from 6am-9am ET and “The Stephanie Miller Show” from 9am-12pm ET every weekday starting early this spring. These additions further strengthen Current’s line-up of political commentary and analysis programs which include “Countdown with Keith Olbermann,” “The Young Turks with Cenk Uygur,” and “The War Room with Jennifer Granholm”.
Every weekday Current TV’s camera will be live inside Bill and Stephanie’s studios to bring viewers live coverage of two of the most progressive radio shows on the air today. Current viewers will now have access to daily live interviews, political commentary, listener calls, as well as Bill and Stephanie’s take on the news of the day.
“The addition of Bill and Stephanie to the Current TV news line up delivers on the promise of creating a 24 hour progressive cable news network that speaks truth to power and offers a truealternative to traditional programming,“ Bohrman continued.
In a statement, both Press and Current TV president David Bohrman took aim squarely at MSNBC’s “Morning Joe,” which has been a centerpiece of Current TV’s criticism of that network:
“2012 is a crucial year in the history of our country and we felt that morning cable television programming was simply not speaking to Americans with progressive viewpoints and ideas,” said Bohrman in a statement. “This new block will be an alternative to the tired banter and light news that is found on the air today. We are proud to be the only cable news network presenting independent, intelligent and engaging progressive programming for viewers every morning.”
When asked about MSNBC’s status as a progressive network, Bohrman and Current founder Al Gore have routinely pointed to “Morning Joe” as proof that it is not. Host Joe Scarborough is a former Republican member of Congress.
Simulcasting radio shows has long been a trick used by cable networks to fill airtime. Don Imus is currently simulcast on Fox Business Network, and before that his show aired on MSNBC. On sports TV, local sports talk radio programs are regularly on regional sports networks.
Simulcasting radio shows is much cheaper than producing an entirely new program.