"Atlas Shrugged" distributor will have to write checks to theaters to cover losses


The New York Post is reporting that the movie "Atlas Shrugged" is not exactly a boffo hit. In fact, eleven days after opening, its distributor will actually have to write checks to theaters to cover their losses. Ouch:

[T]he per-screen average for this amateurish Ayn Rand adaptation... plunged to an alarming $1,890 from $5,640 during its opening frame. Overall, the weekend's take was a scant $879,000 -- a whopping 48 percent drop despite adding 166 locations. Which certainly suggest they're running out of audience quick. [...]

That means that at some locations, distributor Rocky Mountain Pictures will be writing checks to theaters to cover the difference between receipts and operating expenses.

  • Apparently the audience shrugged, too.

  • SeattleDan

    I guess Part Two (I think it's tentative title is Atlas Farted), wont be coming along any time soon.

  • Jpatuo11

    Ya Ya, und all dis while being pimped by Fox News and the Tea Party. Course two Tea Partiers screaming in the woods at bats will be all over the Washington Press corps showing how powerful and influential this Grass Roots Movement is.

  • DSG

    It was a dense, wordy, overwrought book. Guess the movie wasn't much of an improvement.