The New York Post is reporting that the movie “Atlas Shrugged” is not exactly a boffo hit. In fact, eleven days after opening, its distributor will actually have to write checks to theaters to cover their losses. Ouch:
[T]he per-screen average for this amateurish Ayn Rand adaptation… plunged to an alarming $1,890 from $5,640 during its opening frame. Overall, the weekend’s take was a scant $879,000 — a whopping 48 percent drop despite adding 166 locations. Which certainly suggest they’re running out of audience quick. [...]
That means that at some locations, distributor Rocky Mountain Pictures will be writing checks to theaters to cover the difference between receipts and operating expenses.