I’m not sure what to think of these. Are they more or less offensive than the usual “boobs and beer” commercials during the Super Bowl? Other one here.
Regardless, it’s inevitable that these ads will incite anger: On the one hand, Super Bowl viewers obsessed with keeping the telecast G-rated will likely not take fondly to the ads’ sexual insinuation — even if they’re less (or just as) explicit than any GoDaddy ad that has run in years past. On the other, it’s difficult to deny that the ads are a tad offensive, especially when you consider the context under which they will air. As a fellow EW writer pointed out to me, the commercials would be shrug-worthy if you imagine them playing on Logo, where viewers would be “in” on the joke. Playing the commercials in front of a viewing audience that’s long been courted by boobs and booze makes it more difficult to imagine that gays aren’t being set up as the butt of the joke. (The first ad, for example, certainly seems to imply that it’s horrifying to be mistaken for a gay man.)